B2B Account Based Marketing Agency
ABM aligns marketing and sales teams to focus time and resources on accounts that are most likely to drive revenue. It increases close rates, speeds up pipeline velocity, generates traction in named accounts, and ultimately produces more revenue. ABM inherently forces strategic alignment from the onset.
The formula we use to re-engineer the sales process is to reverse positions and have marketing lead with demand generation, account identification, customer intelligence, and qualifying the prospect well before the sales team starts any type of engagement.
