B2B Account Based Marketing Agency

The role that content plays in ABM

Content plays a big role. What buyers search, what they see, what they hear on social media, the information they download, people they talk to, all of this takes place before talking with a salesperson.

ABM vs Demand Generation: Which do you think your company is stronger in?

Demand generation is a process to create inbound demand, and oftentimes, the process includes demand capture. In the B2B setting, demand generation has started to take a backseat to Account-Based Marketing (ABM), though both can work side by side, albeit serving different purposes.