Blueprint helps sales and marketing teams become more than just lead generators. We help B2B companies close larger accounts and produce more revenue.
Sales teams waste valuable time on outdated processes. Statistics show that 50% of sales time is wasted on prospecting that is unproductive, and only 25% of leads are legitimate and should advance to sales.
The ultimate goal of all B2B sales teams should be to improve sales productivity, automate marketing, nurture larger accounts, accelerate the sales pipeline, and close bigger deals faster.
Blueprint difference: Unlike the typical B2B marketing agency, we don’t focus on demand generation. Leads alone will not turn into revenue generating customers. Instead, we’re purely focused on orchestrating a scalable ABM playbook that targets high value accounts that will close.
The #1 factor in B2B growth and revenue production starts with both sales and marketing teams being aligned around accounts that are the highest and best fit for the business. This is where pipeline acceleration begins.
Our objective is to help our clients grow faster so that they can achieve their business goals whether it’s to expand the market, raise more capital, or acquire other businesses.
ABM is a strategic approach to expand into new markets, lines of business or even restructure your entire sales process. The best way to test the waters before going into full deployment mode is to start with an ABM pilot.
The pilot allows you to test processes and procedures, define metrics, secure cross-functional alignment across departments, determine where the company faces gaps, and show the value of ABM before committing all of the needed resources.
Blueprint will kickoff your ABM pilot by identifying a few strategic accounts for a 1-to-1 approach. Since the pilot is a shorter run of the typical sales cycle, we’ll define project goals with the metrics that we have the ability to control in a short time frame. From kickoff to liftoff, we’ll get it done in 90 days.