You should be implementing demand generation strategies to drive organic leads.
If you're paying for leads or using other tactics like Facebook ads to drive leads to your business, chances are that a) you're overspending and b) you're not focusing enough on organic leads.
Demand generation is the practice of using strategies, campaigns, and tactics to nurture prospects in a funnel system and to create demand and convert more leads.
An effective lead generation system focuses on consistently nurturing, engaging, and building relationships with prospects over time. You'll get higher quality leads using this approach then you would paying for leads. And great, valuable, educational, and insightful content is a big part of demand generation.
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