If you want your company to become the go-to in your industry and market, you have to do so by creating content at scale.
If you're struggling to raise awareness and become more competitive, giving value through content is the key.
Your lead generation campaigns should also be driven by content.
In a nutshell, content is sorely under-leveraged by small businesses, and chances are that you're not producing enough of it.
Here's how you can become better at producing content:
Produce content in batches and queue them for release at a later date. This way you ensure that you're creating a lot of content.
Give away your best advice through content. This helps establish credibility and organically drives leads.
Teach and educate in your content.
Create themes in your content so that you can create content series.
Repurpose your best content with new insights or value.
Produce different formats of the same content so that it's at scale. For example, 1 podcast episode, can be transcribed as a post. It can also be a series of blogs on key points in the episode. Create quote graphics for social media. Create short clips of the best moments. Get the point?
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