YOU HAVE TO FOCUS MORE ON DRIVING
WHAT IF YOU WERE THE GO-TO
EXPERT IN YOUR FIELD?
How to establish industry authority
If you've ever wondered how some of the biggest competitors in your industry always get called to provide news commentary on a particularly topic, that's because they've doubled down on building thought leadership. Yes, PR could be at play, but at the same time, building a reputation as an expert in your field positions the company as the go-to solutions provider.
It's important to establish industry authority across the company from the CEO and senior leadership down to key staff, customer support, and even your back office staff.
There's several ways to do this:
Create insights-led content that shows credibility and expertise
Produce an industry-specific podcast and invite experts & influencers as guests
Explore studies, research, reports, surveys, and other data that your company can produce as a white paper
Position your company as an educational brand focused on adding value in the industry
Secure features on relevant podcasts or as a guest writer on a blog
Comment on the big news, challenges, or trends in your industry and distribute it as an article or blog post
Do all of the above consistently and all of the time!
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