When your company has a need to scale revenue growth and new business, you must lead with Account-Based Marketing to target high value accounts.
B2B Account Based Marketing Agency
Category: Marketing Automation
Thought leadership and positioning the CEO as the brand
B2B Companies often miss the concept of projecting the CEO as a thought leader of brand ambassador. To build a successful B2B brand you need to relate personal brands (i.e. the CEO) with the overarching organizational brand.
How to set up B2B marketing teams for success
The objective of marketing isn’t just limited to making things look pretty or creating market appeal. No doubt creative campaigns are appealing but that’s not the goal. The goal is to generate revenues and to make potential customers buy your services. If your marketing strategy isn’t focused on revenue generation, then the result is low impact to the bottom line. Marketing must make a beeline for creating business impact in order to be effective.